The 7th ECR Forum 2011 in Russia. Shelf Ready Packaging.
ECR Community
2011.06.10
| Publication Date: 2011 | Publication Language: English , Russian | Publication Country/Region: ECR Russia | Publication Type: Presentation | Companies involved: Dixy, Х5 Retail Group, Smurfit Kappa | Author: Leonid Gutin, Alexandr Galant, Galina Smirnova |
Shelf Ready Packaging.
Who benefits - retailer or supplier? What is the role of the third party - the packaging producer? What is limiting the development of this technology in Russia?
Shelf Ready Packaging: Кому это выгодно?
Кто больше выигрывает от использования SRP – ритейлер или поставщик? Какую роль выполняет третья сторона – производитель упаковки? Что сдерживает развитие SRP в России?
Speakers/Докладчики:
- Leonid Gutin, Head of Assortment Planning Department, Dixy;
- Alexandr Galant, Merchandising Director of Discounter Format, Х5 Retail Group;
- Galina Smirnova, Development Manager, Smurfit Kappa;
ECR Forum 2011 BO13 X5 Retail Group Alexandr Galant
ECR Forum 2011 BO13 Smurfit Kappa Galina Smirnova
ECR Forum 2011 BO13 Dixy Leonid Gutin
ECR Forum 2011 BO13 Auchan Shelf Ready Packaging
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