The ECR Europe Executive Programme


ECR LaB: Leading across Boundaries

The Consumer Goods Sector Leadership Programme
Introduction to ECR LaB

Companies in the Consumer Goods Business are under constant pressure. The need to meet changing shopper and consumer needs, environmental goals, food shortages, volatile fuel prices and global economic uncertainty, are all huge challenges. The ECR Europe LaB Programme provides delegates with a unique opportunity to access the latest thinking, techniques and strategies specifically for the Consumer Goods Sector Leaders of the Future. And to find effective solutions for their consumers – for the whole Value Chain – together with colleagues.

ECR LaB is

  • for high-potentials in Consumer Goods companies
  • for crossing new boundaries: within companies, with trading partners, globally
  • a ‘LaBoratory’: an exploratory environment – to discover & try out new ideas
  • an exploration of the Key Leadership Duality – change what needs to change, keep what works
  • a transition towards delegates’ own visions of the future – from the visions of others’
  • is complementary to company leadership programmes
  • a collaboration itself!

The content of the ECR LaB Programme is designed for directors or senior managers from any function in the business, for example, Sales, Finance, IT, Marketing, Supply Chain or Commercial divisions.




















The Three Pillars

Individual Leadership Qualities, include:
    • Understanding characteristics of successful leaders
    • Forging innovation, enthusiasm & success in others
Leadership in my Team & Network, includes:
    • Building collaborative relationships with partners
    • Developing a network of influence for partnership success
Leadership in the Consumer Goods Sector, includes:
    • Focussing on Shoppers’ and Consumers’ benefits
    • Embracing Sustainable Growth across the Sector

The Three Themes

Shopper and Consumer
    • How will Shoppers buy in the future?
    • What will be the changing role of Consumers in buying decisions?
The expansion of social networks, smartphone & tablet usage, plus other technologies mean that shoppers will continue to change the way they shop and the stimuli they respond to. In addition, the roles of consumers vs. shoppers will change with increasing access to these technologies and other demographic evolutions.

Efficient Collaboration
    • How can Company Leaders better anticipate and respond to Shopper changes?
    • What are the ‘Rules of the Game’ for successful collaboration?
Responding to Shopper & Consumer changes needs Retailer and Supplier companies to collaborate better than ever before.
LaB provides the opportunity for delegates to discuss the challenging topic of how collaboration can really work balanced against the legal need for fair competition and financial success.

Sustainable Growth
    • How will companies jointly determine the future shape of the Sector? 
    • What are the emerging and expected ‘fault-lines’?
Consumer Goods companies need to foster growth, yet also need to consider environmental issues and challenges. These emerging “fault-lines” need to be overcome by collaborative responses The programme will explore what these responses might be.

2012-2013 agenda: 

First Module at INSEAD Campus, Singapore 
26-30 November 2012:
Academic Research / Case Studies & Industry Speakers, Discussion, Simulations, Workshops & Field Trips (Field Trips focussing on Store Visits exploring the peculiarities of mature European markets)


Second Module at INSEAD Campus, France 
16-22 March 2013:
Academic Research / Case Studies & Industry Speakers, Discussion, Simulations, Workshops & Field Trips (Field Trips focussing on Asian Supply Chain processes and Store Visits of Asian markets)

To Find Out More: 
  • Discuss possible participation in full confidence with Stephanie 
  • Request a Brochure & Application Form
  • Contact delegates of previous Programmes for their experiences
http://www.ecr-europe.org/activities/knowledge-management 

Contacts:
  • your local ECR National Initiative
  • ECR Europe: 
cr@ecreurope.com
+32 2 738 06 44
or directly to Stephanie Penning,
Development Director
Stephanie.Penning@ecreurope.com 
+39 349 243 3706

http://www.ecr-europe.org/
 
Download the Programme : 

ECR_LaB_Programme_2012_2013.pdf