The 7th ECR Forum 2011 in Russia. Retailers and suppliers in tandem for the benefit of consumer.

ECR Community 2011.06.10

Publication Date: 2011 Publication Language: English , Russian Publication Country/Region: ECR Russia Publication Type: Presentation Companies involved: Kraft Foods, Metro Cash&Carry, Procter&Gamble, Auchan, ECR Russia Author: David Steer, Angelo Turati, Steve Schueler, Ludovic Holinier, Maximilian Musselius

Retailers and suppliers in tandem for the benefit of consumer.
Main trends of collaboration between retailers and suppliers in Russia. Challenges in targeting consumer and shopper demand, category management, supply chain optimization and shrinkage reduction. Shifting towards long term relationship and using the most of latest mobile commerce trends.

Ритейлеры и поставщики в тандеме на благо потребителя.
Основные тенденции сотрудничества ритейлеров и поставщиков в России, а также задачи в области изучения потребительского спроса, категорийного менеджмента, оптимизации цепочки поставок и сокращения потерь. Долгосрочное сотрудничество и последние инновации в области мобильной коммерции.

Speakers/Докладчики:

  • David Steer, President and Director General, Kraft Foods;
  • Angelo Turati, Procurement & Merchandising Director Food, Metro Cash&Carry; 
  • Steve Schueler, General Manager, Procter&Gamble; 
  • Ludovic Holinier, Managment Control Director, Auchan;
  • Maximilian Musselius, Executive Director, ECR Russia;

Presentations/Презентации:

ECR Forum P1 Metro CC Angelo Turati
ECR Forum 2011 P1 PG Steve Schueler
ECR Forum 2011 P1 ECR Russia Maximilian Musselius
ECR Forum 2011 P1 David Steer