OSA Expert group

OSA has been on the agenda of ECR Europe and the local ECRs in Europe for many years and we have numerous best practice guides, methodologies and tools to implement OSA programmes in companies. However, average out-of-stock rates across the industry have not improved over these last years. The 2008 global study by Gruen and Corsten shows that the current average out of stock rate is still 8.3%, with, of course, notable exceptions in markets where local ECRs or companies have taken the lead in making a difference.
The aim of this supply chain project was to identify and tackle the last remaining hurdles to deliver better shopper availability.

Member Companies:

Manufacturers	Retailers	Other
BARILLA G. ER. FRATELLI	AUCHAN	AIM
BEIERSDORF	BERGENDAHLSGRUPPEN AB	ATHENS UNIVERSITY
CAMPBELL	CARREFOUR	ECR FRANCE
COCA-COLA	COLRUYT	ECR POLSKA
COLGATE-PALMOLIVE	DELHAIZE	ECR RUSSIA
DANONE ITALY	SMA SPA LOGISTICA	GS1 BELGIUM & LUXEMBOURG
DIAGEO		GS1 GERMANY
FERRERO		INDICOD - ECR ITALY
HEINEKEN		TERRA TECHNOLOGY
INBEV BELGIUM
KELLOGG EUROPE TRADING
KRAFT FOODS INTERNATIONAL
L'OREAL
NESTEC
PROCTER & GAMBLE
SC JOHNSON
SCA HYGIENE PRODUCTS
UNILEVER

Official Documents:
Download OSA Reloaded ... It Matters More Presentation

Download OSA Reloaded Self Assessment Tool