The 7th ECR Forum 2011 in Russia. Mobile Commerce Modern trend of must have?
ECR Community
2011.06.10
| Publication Date: 2011 | Publication Language: English , Russian | Publication Country/Region: ECR Russia | Publication Type: Presentation | Companies involved: VAS Media, AlterGeo, Nice University, Astrakhan State University, ECR Russia | Author: Alexander Rojkov, Artem Baranchuk, Evgeniya Ishkina, Maximilian Musselius |
Mobile Commerce Modern trend of must have?
Near Filed Communication (NFC) and contactless payments. More than trillion objects by the year 2020. Expanded packaging and how retail is going to collaborate with different services via mobile devices. Geo-social networks and their impact on points of sale.
Мобильная коммерция: мода или необходимость?
Cпецифика NFC и бесконтактных платежей. Больше триллиона маркированных объектов к 2020 году - расширенная упаковка товаров и то, как розничные магазины будут взаимодействовать с сервисами на базе мобильных телефонов. Геосоциальные сети и их влияние на точки продаж.
Speakers/Докладчики
- Alexander Rojkov, Development Director, VAS Media;
- Artem Baranchuk, Sales Director, AlterGeo;
- Evgeniya Ishkina, Nice University, Astrakhan State University;
- Maximilian Musselius, Executive Director, ECR Russia;
ECR Forum 2011 BO51 VAS Media Alexander Rojkov
ECR Forum 2011 BO51 ECR Russia Maximilian Musselius
ECR Forum 2011 BO51 AlterGeo Artem Baranchuk
ECR Forum 2011 BO51 Nice University Evgenia Ishkina
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