The 7th ECR Forum 2011 in Russia. Loyalty Program. Loyalty – not tactics, but strategy.

ECR Community 2011.06.10

Publication Date: 2011 Publication Language: English , Russian Publication Country/Region: ECR Russia Publication Type: Presentation Companies involved: Planet Retail, Evroset Author: Milos Ryba, Yahin Vyacheslav

Loyalty Program. Loyalty – not tactics, but strategy.
Loyalty in FMCG sector - the last fight for suppliers commitment. How to attract and hold the client.

Программы лояльности. Лояльность – не тактика, а стратегия.
Лояльность в секторе розничной торговли - последняя битва за приверженность клиента. Удержание или привлечение клиента.


Speakers/Докладчики:

  • Milos Ryba, Senior Analyst Retail, Planet Retail;
  • Yahin Vyacheslav, Evroset;
Presentations/Презентации:

ECR Forum 2011 BO62 Planet Retail Milos Ryba
ECR Forum 2011 BO62 Evroset Vyacheslav Yahin