The 7th ECR Forum 2011 in Russia. Category Management: 5 years in Russia
ECR Community
2011.06.10
| Publication Date: 2011 | Publication Language: English , Russian | Publication Country/Region: ECR Russia | Publication Type: Presentation | Companies involved: Prisma, Valio, Danone, Makarovsky, BARS, Т3С, Lenta, Arla Foods Artis | Author: Yulia Ostapchuk, Alexey Shabalin, Sergey Repin, Anna Tkacheva, Lashmanov Igor, Matveev Andrey, Kutuzova Natalia, Sergey Syamichev, Dmitry Gorbunov |
Category Management: 5 years in Russia.
Summing up, look through the successful cases in dairy products category.
Катман: 5 лет в России.
Подведем итоги на примере успешных кейсов в категории молочных продуктов.
Speakers/Докладчики
- Yulia Ostapchuk, Key Purchase Manager, Prisma;
- Alexey Shabalin, Trade Marketing Manager, Valio;
- Sergey Repin, Key Account Manager, Valio;
- Anna Tkacheva, National Category Manager, Danone;
- Lashmanov Igor, Commercial Director, Makarovsky;
- Matveev Andrey, Commercial Director, BARS;
- Kutuzova Natalia, The Head of Department of Marketing and PR, Т3С;
- Sergey Syamichev, Senior Category Manager, Lenta;
- Dmitry Gorbunov, Category Manager, Arla Foods Artis;
ECR Forum 2011 BO21 Valio Prisma Alexey ShabalinSergey Repin Yulia Ostapchuk
ECR Forum 2011 BO21 Danone Makarovsky BARS TZS Anna Tkacheva Lashmanov Igor Matveev Andrey Natalia Kutuzova
ECR Forum 2011 BO21 Arla Food Artis Lenta Dmitry Gorbunov Sergey Syamichev
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