The 7th ECR Forum 2011 in Russia. Efficient Promotions and Trade Marketing Innovations.
ECR Community
2011.06.10
| Publication Date: 2011 | Publication Language: English , Russian | Publication Country/Region: ECR Russia | Publication Type: Presentation | Companies involved: Unilever, Metro C&C, PepsiCo | Author: Victoria Malysheva, Vladislav Tikhomirov, Nina Gatikashvili, Ekaterina Marten |
Efficient Promotions and Trade Marketing Innovations.
How to forecast the result and estimate promo efficiency in terms of product category when the campain is over?
Эффективное промо: рост категории vs сокращение маржи.
Как прогнозировать, а потом оценить эффективность промо в разрезе товарной категории?
Speakers/Докладчики
- Victoria Malysheva, Senior Key Account Manager, Unilever;
- Vladislav Tikhomirov, Head of Brand Communication, Metro C&C;
- Nina Gatikashvili, Marketing Manager New Projects, PepsiCo;
- Ekaterina Marten, Category Manager Soft Drinks & Beer, Food Purchasing Department, Metro C&C
ECR Forum 2011 BO43 Unilever Metro CC Victoria Malysheva Vladislav Tikhomirov
ECR Forum 2011 BO43 Metro CC PepsiCo Ekaterina Marten Nina Gatikashvili
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