The 8th ECR Forum 2012 in Russia. Category Management

Admin 2012.06.15

Publication Date: 2012
Publication Language: English , Russian
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: Teradata, Unilever Russia, Magnit, Coca-Cola HBC, The 7th Continent
Author: Viktoria Krechetnikova, Semen Freidlin, Sergey Nuritdinov, Nadezhda Butrimova, Frank Vullers

Category Management 
CatMan: moving towards open dialogue between supplier and retailer. To trust or not to trust, that is the question.

Категорийный менеджмент 
КатМан: на пути к более открытому диалогу сети и поставщика. Вопрос доверия - ключевой на повестке дня.

Speakers/Докладчики:

• Frank Vullers, Lead Industry Consultant Retail, Teradata; 
  
• Nadezhda Butrimova, Head of Category Management department, Home and Personal Care products, Unilever Russia;
  
• Sergey Nuritdinov, Head of Visual Merchandising Department of Marketing, Magnit; 
  
• Semen Freidlin, Senior analyst of Beverages category, Coca-Cola HBC; 
  

ECR Forum 2012 BO22 Coca-Cola Semen Freidlin, 7th Continent Viktoria Krechetnikova video from ECR Community on Vimeo.

ECR Forum 2012 BO22 Teradata Frank Vullers video from ECR Community on Vimeo.

Presentations/Презентации:

The 8th ECR Forum 2012 in Russia. Category Management

Admin 2012.06.15

Publication Date: 2012
Publication Language: English , Russian
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: Danone-Unimilk Group of Companies, Elissey, PepsiCo Russia, Nestle, The 7th Continent
Author: Marina Volkova, Eshkunova Olga, Tatyana Gusarova, Marina Akasheva, Viktoria Krechetnikova

Category Management 
Category Management - a field for collaboration or for competition? How joint efforts to grow the category can be effectively realized through collaborative CatMan strategy.

Category Management 
КатМан - это поле для сотрудничества или для соперничества? Как совместные усилия, направленные на рост категории, могут быть успешно реализованы в рамках КатМан проекта.

Speakers/Докладчики:

• Marina Volkova, Category Manager, Danone-Unimilk Group of Companies; 
• Eshkunova Olga, Commercial Director, Elissey; 
• Tatyana Gusarova, Customer Category Manager, PepsiCo Russia; 
• Marina Akasheva, Category Planner, Nestle; 

• Viktoria Krechetnikova, Category Manager, The 7th Continent;

Presentations/Презентации:

category management

Admin 2012.06.07

Publication Date: 2011
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Report
Publisher: n/a
Companies involved: n/a
Author: n/a

The 7th ECR Forum 2011 in Russia. Category Management: 5 years in Russia

ECR Community 2011.06.10

Publication Date: 2011
Publication Language: English , Russian
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: Prisma, Valio, Danone, Makarovsky, BARS, Т3С, Lenta, Arla Foods Artis
Author: Yulia Ostapchuk, Alexey Shabalin, Sergey Repin, Anna Tkacheva, Lashmanov Igor, Matveev Andrey, Kutuzova Natalia, Sergey Syamichev, Dmitry Gorbunov

Category Management: 5 years in Russia.
Summing up, look through the successful cases in dairy products category.

Катман: 5 лет в России.
Подведем итоги на примере успешных кейсов в категории молочных продуктов.

Speakers/Докладчики     

• Yulia Ostapchuk, Key Purchase Manager, Prisma;
• Alexey Shabalin, Trade Marketing Manager, Valio;
• Sergey Repin, Key Account Manager, Valio;
• Anna Tkacheva, National Category Manager, Danone;
• Lashmanov Igor, Commercial Director, Makarovsky;
• Matveev Andrey, Commercial Director, BARS;
• Kutuzova Natalia, The Head of Department of Marketing and PR, Т3С;
• Sergey Syamichev, Senior Category Manager, Lenta;
• Dmitry Gorbunov, Category Manager, Arla Foods Artis;

Presentations/Презентации:

The 7th ECR Forum 2011 in Russia. Category Management.

ECR Community 2011.06.10

Publication Date: 2011
Publication Language: English , Russian
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: San Sebastian, L’Oreal, Ulybka Radugi, Ferrero, The Seventh Continent
Author: Geraldo Aniceto, Anna Osnovina, Galina Galinskaya, Nikolay Krasheninnikov, Alexey Baulin, Aya Tonoyan, Klyuchenkov Sergey

Category Management.
Category management in Brazil in Russia. More similarity or differences? Another continent, another category, but the unity of purpose and means.

Категорийный менеджмент.
Категорийный менеджмент в Бразилии и России - больше сходства или отличий? Разные континенты, разные категории, но единство цели и средства.


Speakers/Докладчики:      

• Geraldo Aniceto, General Director, San Sebastian;
• Anna Osnovina, Category Manager, L’Oreal;
• Galina Galinskaya, Category Manager, L’Oreal;
• Nikolay Krasheninnikov, Commercial Director, Ulybka Radugi;
• Alexey Baulin, General Manager, Ulybka Radugi;
• Aya Tonoyan, Senior Category Manager, Ferrero;
• Klyuchenkov Sergey, Chief Marketing Officer, The Seventh Continent;

Presentations/Презентации:

ECR Baltic Forum ‘08. The benefits of Store Clustering

Zolotarjova 2010.11.29

Publication Date: 2008
Publication Language: English
Publication Country/Region: ECR Baltic
Publication Type: Presentation
Publisher: n/a
Companies involved: Riverhead Consulting, Deloitte Consulting Russia
Author: Simon Smallwood, Konstantin Nechaev

Simon Smallwood (Riverhead Consulting) & Konstantin Nechaev (Deloitte Consulting Russia)

14 the benefits_of_store_clustering



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