The 7th ECR Forum 2011 in Russia. Category Management: 5 years in Russia
ECR Community
2011.06.10
Publication Language: English , Russian
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: Prisma, Valio, Danone, Makarovsky, BARS, Т3С, Lenta, Arla Foods Artis
Author: Yulia Ostapchuk, Alexey Shabalin, Sergey Repin, Anna Tkacheva, Lashmanov Igor, Matveev Andrey, Kutuzova Natalia, Sergey Syamichev, Dmitry Gorbunov
Category Management: 5 years in Russia.
Summing up, look through the successful cases in dairy products category.
Катман: 5 лет в России.
Подведем итоги на примере успешных кейсов в категории молочных продуктов.
Speakers/Докладчики
- Yulia Ostapchuk, Key Purchase Manager, Prisma;
- Alexey Shabalin, Trade Marketing Manager, Valio;
- Sergey Repin, Key Account Manager, Valio;
- Anna Tkacheva, National Category Manager, Danone;
- Lashmanov Igor, Commercial Director, Makarovsky;
- Matveev Andrey, Commercial Director, BARS;
- Kutuzova Natalia, The Head of Department of Marketing and PR, Т3С;
- Sergey Syamichev, Senior Category Manager, Lenta;
- Dmitry Gorbunov, Category Manager, Arla Foods Artis;
The 7th ECR Forum 2011 in Russia. Category Management.
ECR Community
2011.06.10
Publication Language: English , Russian
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: San Sebastian, L’Oreal, Ulybka Radugi, Ferrero, The Seventh Continent
Author: Geraldo Aniceto, Anna Osnovina, Galina Galinskaya, Nikolay Krasheninnikov, Alexey Baulin, Aya Tonoyan, Klyuchenkov Sergey
Category Management.
Category management in Brazil in Russia. More similarity or differences? Another continent, another category, but the unity of purpose and means.
Категорийный менеджмент.
Категорийный менеджмент в Бразилии и России - больше сходства или отличий? Разные континенты, разные категории, но единство цели и средства.
Speakers/Докладчики:
- Geraldo Aniceto, General Director, San Sebastian;
- Anna Osnovina, Category Manager, L’Oreal;
- Galina Galinskaya, Category Manager, L’Oreal;
- Nikolay Krasheninnikov, Commercial Director, Ulybka Radugi;
- Alexey Baulin, General Manager, Ulybka Radugi;
- Aya Tonoyan, Senior Category Manager, Ferrero;
- Klyuchenkov Sergey, Chief Marketing Officer, The Seventh Continent;
ECR Baltic Forum ‘08. The benefits of Store Clustering
Zolotarjova
2010.11.29
Publication Language: English
Publication Country/Region: ECR Baltic
Publication Type: Presentation
Publisher: n/a
Companies involved: Riverhead Consulting, Deloitte Consulting Russia
Author: Simon Smallwood, Konstantin Nechaev
Simon Smallwood (Riverhead Consulting) & Konstantin Nechaev (Deloitte Consulting Russia)
14 the benefits_of_store_clustering
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ECR Baltic Forum ‘08. Responsible Management
Zolotarjova
2010.11.29
Publication Language: Polish
Publication Country/Region: ECR Baltic
Publication Type: Presentation
Publisher: n/a
Companies involved: ICA Norge
Author: Paulo Peereboom
Paulo Peereboom (ICA Norge)
15 responsible management
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ECR Baltic'10. Category Management – New Ways of Cooperation
Zolotarjova
2010.11.23
Publication Language: English
Publication Country/Region: ECR Baltic
Publication Type: Presentation
Publisher: n/a
Companies involved: ECR Finland
Author: Jukka Jokiranta
Jukka Jokiranta (ECR Finland)
J.jokiranta category management__new_ways_of_cooperation
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ECR Baltic Forum ‘09. The Challenges of Category Management
Zolotarjova
2010.10.29
Publication Language: English
Publication Country/Region: ECR Baltic
Publication Type: Presentation
Publisher: n/a
Companies involved: Nielsen Company
Author: Paris Galanis`EE
Speakers:
Paris Galanis`EE(Nielsen Company)
Paris galanis nielsen
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