ECR Europe '07 [Milan]
Milan download area
Download a program
Articles
Milan Forum & Marketplace Report - HiRes
Plenary sessions
PL1 - 2016: The Future Value Chain
PL2 - What innovation for sustainable growth (script)
Mini-plenary sessions
MP1.1 - Serving the shopper through innovative demand-side relationships
MP1.2 - Efficient supply chain management: serving the consumer – growing our business
MP1.3 - People development: attracting and developing staff for better shopper satisfaction
MP2.1 - The value chain of the future: the consumer is boss!
MP3.1 - Data quality and data synchronisation equals business value
Breakout sessions
BO2.2 - Bar codes: new perspectives and developments
BO2.3 - Unlocking the profit potential: delivering growth through effective shrinkage management
BO2.4 - Innovative shopper experiences
BO2.5 - The hunt for real value: change the paradigm of your relationships
BO2.6 - Sustainable transport: Collaboration goes green
BO3.2 - Manufacturer and retailer collaboration - enabling growth in demand driven supply networks
BO3.3 - Optimal shelf availability: implementing new ways of working together
BO3.4 - Growing with new products
BO3.5 - Shopper-driven category management
BO3.6 - How brands are finding their place in foodservice and out-of-home channels
BO4.2 - Improved on-shelf availability and supply chain management with RFID/EPC
BO4.3 - A joint approach to shelf ready packaging - delivering value to the consumer
BO4.4 - Trading on health and wellness – fortifying the future
BO4.5 - Going upstream: a success story powered by GUSI
BO4.6 - Driving growth by sharing shopper data
Special seminar
Debating sessions
DB3.1 - Implications of performance-based trade terms
DB3.3 - Self-scanning – the pros, the cons and the future
Crash courses
CC1 - Category Management – turning complex data into insights for breakthrough solutions
CC2 - Developing shopper understanding – a shopper 'Masterclass'
CC3 - Sell more and lose less: understanding shrinkage and using the ECR Europe road map
CC4 - Customer Relationship Management: a company project, not a marketing tool
CC5 - Optimal Shelf Availability: reduce on-shelf out-of-stocks and increase customer satisfaction
What the delegates said:
Spiros Stamopoulos, L’Oréal, Greece
"The Marketplace is excellent. It is a good place for making contacts and meeting customers, which is one of the reasons I am here. I think the conference has new ideas, though I would have liked more. It is especially helpful for new delegates."
In-Soo Baek, GS1, Korea
“The ‘supply chain of the future’ presentations were very interesting. We need the kind of supply chain that I have seen here back in Korea. It is very impressive that so many people have come to this conference from all over Europe. The Marketplace was very interesting with many good promotions.”
Nigel Bagley, Unilever Global, Netherlands
“The thing that stood out most for me was the look towards the future. The GCI report that turned thinking forward and the reaction to it was very encouraging. ECR is looking to the future and it was good to see speakers talking about how they see 2016. A very refreshing session.”
Kim Cartledge, Groupe Danone, France
“There have been some excellent presentations on collaboration. But to some extent we have heard a lot of ideas before. The messages are fine. Now we want to see evidence of more action – more results and practical case studies. The session on collaborative transport was excellent.”
Katarzyna Wicker- Zaremba, Philips Lighting (Europe) Poland
“It is a huge event and very impressive, especially the Marketplace where companies are showing off their products. The speeches of the CEOs give a vision of their thinking, but I would have liked more down-to-earth examples.”
Ingo Brauckmann, Henkel, Germany
“My overall impression is very good. I especially like the fact that sustainability is more in focus. I also liked the focus on 2016 – that was something concrete.”
