ECR Baltic Forum '09
The 2009 ECR Baltic Forum in Riga focused on internal and external operations efficiency as a way of growing the business. The objective of the Forum was to understand how technologies can help to improve supply chain efficiency in the FMCG sector and the importance of understanding the shopper. During the one day event practical solutions from retailers and suppliers were analyzed to understand how collaboration can help grow the business through more efficient work and fulfill consumer wishes on a higher level - better, faster and aiming at right direction.
BLOCK 1: Economic Outlook by Experts
The Latvian Economy Post-2009: L-, U-, or V- typed Development?
Morten Hansen (Stockholm School of Economics in Riga; NMS Consulting)
Estonian Economy: Recent Trends and Their Impact on Consumption
Maris Lauri (Swedbank)
Driving Economic Recovery: A Global, European and Lithuanian Perspective
Rasa Zemaityte (Ministry of Foreign Affairs of the Republic of Lithuania)
How to Behave Towards the Competition: Price Negotiations & Trade Terms
Pekka Puolakka (Sorainen Law Offices)
BLOCK 2: Changing Consumer
Consumers' Reasons for Buying Private Label Brands – Empirical Findings
Gianfranco Walsh (University of Koblenz-Landau)
The Challenges of Category Management
Paris Galanis`EE(Nielsen Company)
Shopper Behavior During Economic Downturn
Jyrki Karlsson (Unilever)
Store as a Medium to Reach the Shopper
Dariusz Chlus (Procter & Gamble)
BLOCK 3: Efficiency, Supply Chain, Innovation
Responsive Supply Chain- Competitive Advantage for all the Links of the Chain
Nerius Jasinavicius (TOC Solutions Lithuania)
Bar Code Quality Assessment at Point of Sales
Gatis Pakalnieks (Supernetto) & Edgars Pentjušs (GS1 Latvija)
Measuring for supply-chain optimization
Elīna Spūle (Agile & Co) & Andis Kļaviņš (Premia FFL)
Leo Mikkonen (Optiscan)
Steps Towards the Future FMCG Supply Chain
Claus-Jürgen Garbisch (DHL)
New Ways to Reach Consumers: Mobile Commerce Extended Packaging
Joe Horwood (GS1 Global Office)
BLOCK 4: Competitive Advantage for the Future
Business Leadership in a Dynamic, Competitive Environment
Aldis Greitāns (Itella Information)
Green Needs Business: Development through Challenges
Lotte Tisenkopfa-Iltnere (Madara Ecocosmetics)
Philosophy of Tomorrow: Mindset Changing towards Green
Christoph Thünemann (Havi Logistics)
