The 7th ECR Forum 2011 in Russia. Category Management.
ECR Community
2011.06.10
| Publication Date: 2011 | Publication Language: English , Russian | Publication Country/Region: ECR Russia | Publication Type: Presentation | Companies involved: San Sebastian, L’Oreal, Ulybka Radugi, Ferrero, The Seventh Continent | Author: Geraldo Aniceto, Anna Osnovina, Galina Galinskaya, Nikolay Krasheninnikov, Alexey Baulin, Aya Tonoyan, Klyuchenkov Sergey |
Category Management.
Category management in Brazil in Russia. More similarity or differences? Another continent, another category, but the unity of purpose and means.
Категорийный менеджмент.
Категорийный менеджмент в Бразилии и России - больше сходства или отличий? Разные континенты, разные категории, но единство цели и средства.
Speakers/Докладчики:
- Geraldo Aniceto, General Director, San Sebastian;
- Anna Osnovina, Category Manager, L’Oreal;
- Galina Galinskaya, Category Manager, L’Oreal;
- Nikolay Krasheninnikov, Commercial Director, Ulybka Radugi;
- Alexey Baulin, General Manager, Ulybka Radugi;
- Aya Tonoyan, Senior Category Manager, Ferrero;
- Klyuchenkov Sergey, Chief Marketing Officer, The Seventh Continent;
ECR Forum 2011 BO53 San Sebastian Geraldo Aniceto
ECR Forum 2011 BO53 LOreal Ulybka radugi Anna Oanovina Nokolay KrasheninnikovAlexey Baulin
ECR Forum 2011 BO53 7Cont Ferrero Sergey Klyuchenkov Aya Tonoyan
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