ECR Community Forum 2010 in Russia. Category Management in Russia: Solutions for Successful Implementation

1.2. Category Management in Russia: Solutions for Successful Implementation
Category Management is not an academic process and doesn’t require a high level of competence – it is actually very basic. This session materials help to understand Category Management issues and opportunities and explore them from project to process. It covers effective POS, data analysis and tools, and focus on optimising price, assortment, promotions, place and space using a store action plan. Best practice experience is highlighted.

Speakers:

Yulia Ladygina, Category Manager, Danone, Sergey Syamichev, Senior Category Manager, Fresh Food Purchasing Department, Lenta;
Tatyana Karaseva, Category Manager, Bacardi, Ekaterina Kudryashova, Head of Space Management Department, Real;
Marina Olkhina, Category Manager, Multon; Andrey Glukhov, Head of Category Merchandising Department, X5 Retail Group
1.2. Категорийный менеджмент в России: решения для успешного применения
Затронутые в этой сессии темы посвящены: процессам по оптимизации цены и ассортимента, использованию различных POS-материалов, анализу данных и т. д. На примере лучшего опыта ведущих игроков рынка вы увидите, что + 15% рост категории при внедрении проектов категорийного менеджмента - это реальность!

Yulia Ladygina (Danone). Sergey Syamichev (Lenta)

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ECR Forum 2010 Russia. CatMan from Maximilian Musselius on Vimeo.

Danone CatMan in the world from Maximilian Musselius on Vimeo.
Tatyana Karaseva (Bacardi). Ekaterina Kudryashova (Real)

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ECR Forum 2010 Russia. CatMan from Maximilian Musselius on Vimeo.
Marina Olkhina (Multon)

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